Experiments
The Media Equation Studies (Treating computers as social actors) – Byron Reeves and Clifford Nass
A comprehensive academic analysis of Byron Reeves and Clifford Nass's Media Equation paradigm, examining how...
Human-Computer Interaction
107 results
Scales
Attention to the Webpage (ATTW)
The Attention to the Webpage (ATTW) scale is a 6-item psychometric instrument developed by Gary...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Hick’s Law Experiments (Choice Reaction Time) – William Hick and Ray Hyman
A comprehensive academic analysis of the Hick-Hyman Law experiments, mathematical formulations of choice reaction time,...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Fitts’s Law Experiments (Predicting Human Movement) – Paul Fitts
A comprehensive academic analysis of Paul Fitts's seminal experiments on human motor capacity, information theory,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Internet Usage Skill (Navigational Challenge) (INTNAV)
An in-depth academic review of the Internet Usage Skill (Navigational Challenge) (INTNAV) scale, developed by...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Proteus Effect Experiment (Avatar Embodiment) – Nick Yee and Jeremy Bailenson
A comprehensive academic analysis of Nick Yee and Jeremy Bailenson's seminal Proteus Effect research on...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Fun (PFUN)
A comprehensive psychometric review of the Perceived Fun (PFUN) scale developed by Pratibha A. Dabholkar...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ease of Use (Likert — Thompson) (EOUSELT)
The Ease of Use (Likert — Thompson) scale (EOUSELT) is an 8-item psychometric instrument developed...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ease of Use (Semantic Differential) (EOUSESD)
Comprehensive psychometric review of the Ease of Use (Semantic Differential) (EOUSESD) scale developed by Pratibha...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Website Visual Pleasantness (WEBVP)
An in-depth academic review of the Website Visual Pleasantness (WEBVP) scale developed by Satya Menon...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Website Design Quality (eTailQ)
A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Website Character (Attractiveness) (WEBATT)
Comprehensive academic psychometric evaluation of the Website Character (Attractiveness) Scale (WEBATT) developed by Srinivasan, Anderson,...
September 16, 2026
•
Dr. Mohammed Looti