Scales
Shopping Process Control (SHPCTL)
A comprehensive academic analysis of the Shopping Process Control (SHPCTL) scale developed by Chandran and...
Decision Sciences
7 results
Scales
Product Evaluation Ambivalence (PEA)
Comprehensive academic psychometric review of the Product Evaluation Ambivalence (PEA) scale developed by Nowlis, Kahn,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
Slovic The Willingness to Pay vs. Willingness to Accept Experiments – Michael
An academic investigation into Paul Slovic's pioneering experiments on Willingness to Pay (WTP) versus Willingness...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Planning Fallacy Studies – Daniel Kahneman and Amos Tversky The Optimism Bias
An academic analysis of Kahneman and Tversky's planning fallacy and optimism bias, examining cognitive mechanisms,...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Availability Heuristic Experiments – Amos Tversky and Daniel Kahneman The
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's foundational availability heuristic experiments and...
September 7, 2026
•
Dr. Mohammed Looti
Theories
Groupthink Hypothesis – Irving Janis
A comprehensive academic analysis of Irving Janis's Groupthink Hypothesis, examining its theoretical framework, antecedents, symptoms,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Social Value Orientation Slider Measure (SVO-Slider)
A comprehensive psychometric analysis of the Social Value Orientation Slider Measure (SVO-Slider) developed by Murphy,...
September 5, 2026
•
Dr. Mohammed Looti