Scales

Advertising Avoidance (General) (AA)

A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Stimulus Vividness Perception (SVP)

The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...

September 16, 2026 • Dr. Mohammed Looti
Scales

Judgment Certainty (JC)

The Judgment Certainty (JC) scale, developed by Urbany, Bearden, Kaicker, and Smith-de Borrero (1997), is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Goal Attainment

Comprehensive academic overview of the Goal Attainment (GOALATT) scale developed by Dellande, Gilly, and Graham...

September 16, 2026 • Dr. Mohammed Looti
Scales

Value Conflict (Decision) (VCD)

The Value Conflict (Decision) (VCD) scale, developed by Burroughs and Rindfleisch (2002), is a 9-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Voter Choice Confidence (VCC)

A comprehensive psychometric guide to the Voter Choice Confidence (VCC) scale developed by Aron O'Cass...

September 16, 2026 • Dr. Mohammed Looti
Scales

Normative Company Commitment (NORMCC)

The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attitude Strength (ASTR)

A psychometric overview of the Attitude Strength (ASTR) scale developed by Priester, Nayakankuppam, Fleming, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Belief in Economic Mobility (BEM)

A comprehensive psychometric review of the Belief in Economic Mobility (BEM) scale developed by Sunyee...

September 16, 2026 • Dr. Mohammed Looti
Scales

State Mental Energy Depletion (SMED)

The State Mental Energy Depletion (SMED) scale is a 5-item psychometric measure adapted by Sinha...

September 12, 2026 • Dr. Mohammed Looti
Scales

Person Humour Perception (PHP)

A comprehensive psychometric review of the Person Humour Perception (PHP) scale, a three-item instrument utilized...

September 12, 2026 • Dr. Mohammed Looti