Scales

Ad Message Attention Scale

The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...

September 12, 2026 • Dr. Mohammed Looti
Scales

Argument Strength Scale (ASS)

A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...

September 11, 2026 • Dr. Mohammed Looti
Theories

Excitation-Transfer Theory – Dolf Zillmann

A comprehensive academic analysis of Dolf Zillmann's Excitation-Transfer Theory, exploring physiological arousal, cognitive misattribution, and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Narrative Transportation Scale

Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...

September 5, 2026 • Dr. Mohammed Looti
Scales

Parasocial Interaction Scale (PSI)

A comprehensive academic guide to the Parasocial Interaction Scale (PSI) developed by Rubin, Perse, and...

September 5, 2026 • Dr. Mohammed Looti