Scales
Price-Value Appraisal (PVA)
A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....
Behavioral Economics
289 results
Scales
Value Consciousness (VC)
A comprehensive psychometric review of the Value Consciousness (VC) Scale developed by Lichtenstein, Netemeyer, and...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Inequity Aversion Experiment (Monkeys, Grapes, and Cucumbers) – Sarah Brosnan and Frans de Waal
A comprehensive academic analysis of Brosnan and de Waal's seminal 2003 inequity aversion experiment on...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Smart Shopper Self-Perception (SSSP)
The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Kin Selection and Altruism Experiment (Burning Building Scenario) – Eugene Burnstein, Christian Crandall, and Shinobu Kitayama
A comprehensive academic analysis of the 1994 Burnstein, Crandall, and Kitayama burning building experiment testing...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Cheater Detection Module Experiment (Wason Task Adaptation) – Leda Cosmides and John Tooby
A comprehensive academic analysis of Cosmides and Tooby's Wason selection task adaptation, social contract theory,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Implicit Egotism Studies – Brett Pelham, Matthew Mirenberg, and John Jones
A comprehensive academic analysis of implicit egotism studies by Pelham, Mirenberg, and Jones, examining unconscious...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Halloween Trick-or-Treat Mirror Experiment (Self-Awareness) – Arthur Beaman, Charles Klentz, Ed Diener, and Soren Svanum
A comprehensive academic analysis of the 1979 Halloween mirror field experiment examining self-awareness, moral standards,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Independent vs. Interdependent Self-Construal Studies (Pen Choice) – Heejung Kim and Hazel Markus
An exhaustive academic analysis of the seminal 1999 Kim and Markus pen choice experiment, self-construal...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Basking in Reflected Glory (BIRGing) Experiment (College Apparel) – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 BIRGing experiment, exploring social identity, college...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Transparency Illusion Experiment – Thomas Gilovich, Kenneth Savitsky, and Victoria Medvec
A comprehensive academic analysis of the illusion of transparency experiments conducted by Thomas Gilovich, Kenneth...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Price Expertise Scale
The Price Expertise Scale (PRCEXP) is a 3-item psychometric instrument developed by Kopalle and Lindsey-Mullikin...
September 16, 2026
•
Dr. Mohammed Looti