Scales

Value of the Product

A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Reputation Concern

A comprehensive psychometric analysis of the Self-Reputation Concern scale, developed by Gershon, Cryder, and John...

September 23, 2026 • Dr. Mohammed Looti
Scales

Self-focus

A psychometric review of the Self-focus scale operationalized by Santana and Morwitz (2021), examining self-focused...

September 23, 2026 • Dr. Mohammed Looti
Scales

Referral Costs

A comprehensive academic analysis of the Referral Costs Scale (Gershon, Cryder, & John, 2020), detailing...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Value As a Possession

A psychometric review of the Product Value As a Possession Scale (Sheehan & Dommer, 2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-N)

The Product Purchase Interest (PPI-N) scale is a 3-item psychometric instrument developed by Minjung Han,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Preference (Purchase)

A comprehensive academic analysis of the Product Preference (Purchase) measurement scale developed by Acar, Dahl,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Need

A comprehensive psychometric analysis of the Product Need Scale (Schlager, de Bellis, & Hoegg, 2020),...

September 23, 2026 • Dr. Mohammed Looti