Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Behavioral Economics
289 results
Theories
Iowa Gambling Task Decision Framework – Antoine Bechara, Antonio Damasio, Daniel Tranel, & Hanna Damasio
A comprehensive academic analysis of the Iowa Gambling Task decision framework, exploring somatic markers, vmPFC...
September 7, 2026
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Dr. Mohammed Looti
Theories
Hyperbolic Discounting (Picoeconomics) – George Ainslie
A comprehensive academic analysis of George Ainslie's picoeconomics, detailing hyperbolic discounting, dynamic inconsistency, and internal...
September 7, 2026
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Dr. Mohammed Looti
Theories
Hot-Cold Empathy Gap – George Loewenstein
A comprehensive academic analysis of George Loewenstein's hot-cold empathy gap, detailing visceral states, cognitive biases,...
September 7, 2026
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Dr. Mohammed Looti
Experiments
The Illusion of Control Experiment – Ellen Langer
A comprehensive academic analysis of Ellen Langer's seminal 1975 illusion of control experiment, its cognitive...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Identifiable Victim Effect (Charity Study) – Deborah Small and George Loewenstein
An academic examination of the Identifiable Victim Effect, exploring seminal studies by Deborah Small and...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Identifiable Victim Effect Experiment – Thomas Schelling
A comprehensive academic analysis of Thomas Schelling's identifiable victim effect, examining empirical experiments, psychological mechanisms,...
September 6, 2026
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Dr. Mohammed Looti
Scales
Perceived Price Fairness Scale
A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....
September 6, 2026
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Dr. Mohammed Looti
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Social Value Orientation Game – Paul Van Lange
A comprehensive academic analysis of Paul Van Lange's Social Value Orientation game, decomposed game methodology,...
September 6, 2026
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Dr. Mohammed Looti
Scales
Price–Quality Schema Scale (PQS)
The Price–Quality Schema Scale (PQS) is an authentic psychometric instrument designed to measure a consumer's...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Minimal Group Paradigm and Resource Allocation – Henri Tajfel
A comprehensive academic analysis of Henri Tajfel's minimal group paradigm, resource allocation matrices, social categorization,...
September 6, 2026
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Dr. Mohammed Looti