Scales

Pricing Tactic Persuasion Knowledge Scale

The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...

September 11, 2026 • Dr. Mohammed Looti
Scales

Price Perception Scales (PPS-Price)

A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...

September 11, 2026 • Dr. Mohammed Looti