Theories
Door-in-the-Face Technique (Reciprocal Concessions) – Robert Cialdini
An academic examination of Robert Cialdini's Door-in-the-Face technique, reciprocal concessions, theoretical mechanisms, empirical evidence, and...
Behavioral Economics
289 results
Scales
Personal Economic Optimism (PEO)
The Personal Economic Optimism (PEO) scale measures forward-looking beliefs regarding personal financial trajectories, income growth,...
September 12, 2026
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Dr. Mohammed Looti
Theories
Belief Perseverance Paradigm – Lee Ross, Mark R. Lepper, & Michael Hubbard
A comprehensive academic analysis of the belief perseverance paradigm developed by Lee Ross, Mark R....
September 12, 2026
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Dr. Mohammed Looti
Scales
Healthy Food Cost Belief
The Healthy Food Cost Belief (HFCB) Scale is a 3-item psychometric instrument developed by Haws,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer–Company Exchange Equity (CCEE)
A comprehensive psychometric guide to the Customer–Company Exchange Equity (CCEE) scale, developed by Blanchard, Carlson,...
September 12, 2026
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Dr. Mohammed Looti
Theories
Unconscious Thought Theory (Deliberation-Without-Attention) – Ap Dijksterhuis & Loran Nordgren
A comprehensive academic examination of Unconscious Thought Theory, the deliberation-without-attention effect, and cognitive decision-making models.
September 12, 2026
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Dr. Mohammed Looti
Theories
Theory of Reasoned Action (TRA) – Martin Fishbein & Icek Ajzen
A comprehensive academic analysis of the Theory of Reasoned Action (TRA) by Martin Fishbein and...
September 12, 2026
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Dr. Mohammed Looti
Theories
Temporal Motivation Theory (Procrastination Model) – Piers Steel & Cornelius J. König
A comprehensive academic analysis of Temporal Motivation Theory (TMT), deconstructing Piers Steel and Cornelius J....
September 12, 2026
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Dr. Mohammed Looti
Experiments
Variation – Daniel Kahneman and Amos Tversky
An academic examination of Daniel Kahneman and Amos Tversky's foundational research on human perception of...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Nathaniel Blanco and Bradley Love The Two Roulette Games (Framing Effect)
A comprehensive academic analysis of Blanco and Love's Two Roulette Games experiment examining cognitive mechanisms...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Nystrom, and Jonathan Cohen The Neuroeconomics of Reward and Decision (Pepsi
An academic analysis of Nystrom and Jonathan Cohen's contributions to neuroeconomics, examining reward processing, cognitive...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Markus Heinrichs, Paul Zak, Urs Fischbacher, and Ernst Fehr The Ultimatum Game
A detailed academic analysis of how Heinrichs, Zak, Fischbacher, and Fehr transformed behavioral economics and...
September 12, 2026
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Dr. Mohammed Looti