Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Attitude Measurement
52 results
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...
September 5, 2026
•
Dr. Mohammed Looti