Scales
Ad Message Concrete Construal Level
The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...
Advertising Research
53 results
Scales
Ad Visual Appeal Scale (AVAS)
The Ad Visual Appeal Scale (AVAS), operationalized by Kim and Lakshmanan (2015), measures consumer perceptions...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Behavioral Attitude Scale (BAS-Yoon)
A comprehensive academic analysis and psychometric profile of the Behavioral Attitude Scale (BAS-Yoon), evaluating construct...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Viewer Response Profile (VRP)
A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Feelings Toward Ads Scale
An in-depth academic examination of the Feelings Toward Ads Scale (FTA) developed by Edell and...
September 11, 2026
•
Dr. Mohammed Looti