Scales
Depicted Movement in the Ad
Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...
Advertising Psychology
5 results
Scales
Brand Message Authenticity
The Brand Message Authenticity (BRMAU) scale is a 5-item psychometric measurement tool developed by Shoenberger,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Product/Story Connection (PSC)
An in-depth psychometric review of the Product/Story Connection (PSC) scale developed by Pamela M. Homer...
September 17, 2026
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Dr. Mohammed Looti
Scales
Ad Intrusiveness (ADINT)
The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...
September 16, 2026
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Dr. Mohammed Looti
Scales
Negative Ad Affect (Dutch) (NAAD)
Comprehensive academic overview of the Negative Ad Affect (Dutch) (NAAD) scale, developed by Moorman, Neijens,...
September 16, 2026
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Dr. Mohammed Looti