Scales
Attitude Toward the Brand of Beer (Cognitive) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand of Beer (Cognitive) (ATTB) scale,...
Advertising & Marketing
4 results
Scales
Affective Response to the Ad (Guilt) (ARTT)
The Affective Response to the Ad (Guilt) (ARTT) scale is a 3-item unipolar psychometric instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Character Social Conformity (ACSC)
The Ad Character Social Conformity (ACSC) scale, developed by Youn, Park, and Eom (2019) from...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Greenwashing Ad Perception (GAP)
A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...
September 12, 2026
•
Dr. Mohammed Looti