Scales
Author’s Genuine Brand Liking
Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...
Advertising & Marketing Scales
16 results
Scales
Ad-Depicted Meaningful Relationships
Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Anthropomorphism of the Ad-Depicted Product
A comprehensive psychometric guide to the 10-item Anthropomorphism of the Ad-Depicted Product Scale developed by...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Mental Imagery
A comprehensive psychometric guide to the Ad-Evoked Mental Imagery scale adapted by Grigsby, Jewell, and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pleasurable) (ATAD-P)
The Attitude Toward the Ad (Pleasurable) (ATAD-P) scale is a 4-item psychometric measure developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Promotion Focus) (ATADPRO)
The Attitude Toward the Ad (Promotion Focus) (ATADPRO) scale is a 3-item psychometric instrument developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ad Mental Simulation (Outcome) (AMSO)
Comprehensive psychometric profile of the Ad Mental Simulation (Outcome) (AMSO) scale developed by Cian, Longoni,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (General Nostalgia) (ATAG)
A comprehensive academic psychometric profile of the Attitude Toward the Ad (General Nostalgia) (ATAG) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Warning Prominence in Print Ads (WPIP)
A comprehensive psychometric guide to the Warning Prominence in Print Ads (WPIP) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Self-Focused) (AMI)
The Ad Message Involvement (Self-Focused) (AMI) scale is a 4-item psychometric instrument developed by Jing...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
September 16, 2026
•
Dr. Mohammed Looti