Scales
Ad Interest
A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...
# Zapping
4 results
Scales
Perceived Ad Exaggeration
A comprehensive psychometric analysis of the Perceived Ad Exaggeration scale, covering its theoretical foundations, validity,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Information Overload
The Ad-Evoked Information Overload scale measures the subjective cognitive strain, sensory saturation, and informational burden...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Joy
Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....
September 24, 2026
•
Dr. Mohammed Looti