Scales Loyalty Program Perceived Value (LPPV) A psychometric review of the Loyalty Program Perceived Value (LPPV) scale (Yi & Jeon, 2003),... September 16, 2026 • Dr. Mohammed Looti
Scales Loyalty Program Preference A comprehensive psychometric overview of the Loyalty Program Preference (LPP) scale developed by Yi &... September 16, 2026 • Dr. Mohammed Looti