Scales
Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R)
A comprehensive psychometric guide to the Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R) scale by...
# video game research
3 results
Scales
Attitude Toward In-Game Advertising (General) (ATIGA-G)
Comprehensive academic guide to the Attitude Toward In-Game Advertising (General) (ATIGA-G) scale, developed by Karolien...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E)
The Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E) scale measures the hedonic and amusement perceptions players...
September 23, 2026
•
Dr. Mohammed Looti