Scales
Augmented Reality Intention–Measurement Model Questionnaire
The Augmented Reality Intention—Measurement Model Questionnaire (ARI-MMQ), developed by Saleem et al. (2023), evaluates students'...
# Utilitarian Value
6 results
Scales
Shopping Value (Utilitarian) (SV)
A comprehensive psychometric guide to the Shopping Value (Utilitarian) (SV) scale by Barry J. Babin...
September 17, 2026
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Dr. Mohammed Looti
Scales
Comparison Shopping (Check Prices) (CS)
The Comparison Shopping (Check Prices) (CS) scale, developed by Mary Ann Eastlick and Richard A....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Perceived Object Value (POV)
A comprehensive psychometric analysis of the Perceived Object Value (POV) scale, developed by Erica Mina...
September 16, 2026
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Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Shopping Value Scale (HUSV)
A comprehensive psychometric guide to the Hedonic and Utilitarian Shopping Value Scale (HUSV), developed by...
September 11, 2026
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Dr. Mohammed Looti
Scales
Shopping Value Scale
A comprehensive psychometric review and academic analysis of the Shopping Value Scale (SVS-Babin), examining its...
September 6, 2026
•
Dr. Mohammed Looti