Scales
Interpersonal Communication Motives (ICM)
A comprehensive academic guide to the Interpersonal Communication Motives (ICM) scale developed by Rubin, Perse,...
# Uses and Gratifications
5 results
Scales
Involvement with Television Character (IWTC)
A comprehensive psychometric review of the Involvement with Television Character (IWTC) scale developed by Alan...
September 17, 2026
•
Dr. Mohammed Looti
Scales
TV Program Information Value (TPIV)
A comprehensive psychometric guide to the TV Program Information Value (TPIV) scale, covering its theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Escapist Internet Usage Motivation (EIUM)
A comprehensive academic and psychometric examination of the Escapist Internet Usage Motivation (EIUM) scale, detailing...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Uses and Gratifications Theory – Elihu Katz, Jay G. Blumler, & Michael Gurevitch
A comprehensive academic analysis of Uses and Gratifications Theory as established by Elihu Katz, Jay...
September 12, 2026
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Dr. Mohammed Looti