Scales
Value of the Product
A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...
# Transaction Utility
19 results
Scales
Product Purchase Savings
The Product Purchase Savings scale is a validated 3-item psychometric instrument developed by Zhang, Cai,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Deal (ATDL)
Comprehensive academic psychometric profile of the Attitude Toward the Deal (ATDL) scale, assessing consumer evaluation,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Negotiating Prices (ATNP)
A psychometric review of the Attitude Toward Negotiating Prices (ATNP) scale, evaluating its theoretical framework,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Value of the Transaction (VOTT)
Comprehensive academic review of the Value of the Transaction (VOTT) scale developed by Clara Agustin...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price-Value Appraisal (PVA)
A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Promotional Offer Value Perception
The Promotional Offer Value Perception (POVP) scale (Hardesty & Bearden, 2003) is a validated 4-item...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Value Consciousness (VC)
A comprehensive psychometric review of the Value Consciousness (VC) Scale developed by Lichtenstein, Netemeyer, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Smart Shopper Self-Perception (SSSP)
The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Coupon Promotion Attitude (CPA)
A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Discount Value (PDV)
A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Price-Based Sales Promotion Attitude (PBSPA)
A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...
September 12, 2026
•
Dr. Mohammed Looti