Scales Attitude Toward the Tweet (Surprising) (ATTWS) Comprehensive academic overview of the Attitude Toward the Tweet (Surprising) (ATTWS) scale developed by Borah... September 23, 2026 • Dr. Mohammed Looti
Scales Customer Delight Scale (CDS-Delight) The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,... September 6, 2026 • Dr. Mohammed Looti