Scales

Competence of the Object

A comprehensive psychometric review of the Competence of the Object scale developed by Melzner and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Competence of the Brand Owner(s)

Comprehensive academic overview of the Competence of the Brand Owner(s) scale, validated by Khamitov and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Competence From Name Cues

An in-depth academic examination of the Brand Competence From Name Cues scale developed by Zhang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Advice-Giver Warmth

A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Warmth (Semantic Differential)

A comprehensive psychometric guide to the Brand Warmth (Semantic Differential) scale developed by Chu, Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warmth of the Brand

A comprehensive psychometric guide to the Warmth of the Brand scale, evaluating how consumers perceive...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Competence (BRCO)

A psychometric review of the Brand Competence (BRCO) scale, a 4-item instrument measuring perceived brand...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Warmth) (ATADW)

Comprehensive academic profile and psychometric review of the Attitude Toward the Ad (Warmth) (ATADW) scale...

September 23, 2026 • Dr. Mohammed Looti
Scales

General Competence Perception (GCP)

A comprehensive academic guide to the General Competence Perception (GCP) scale, a validated 6-item instrument...

September 12, 2026 • Dr. Mohammed Looti