Scales
Reviewer Effort Perception (REP)
The Reviewer Effort Perception (REP) scale is a psychometric instrument designed to evaluate reader perceptions...
# source credibility
31 results
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...
September 12, 2026
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Dr. Mohammed Looti
Scales
Source Credibility and Usefulness Scale (SCUS)
A comprehensive psychometric guide to the Source Credibility and Usefulness Scale (SCUS) developed by Park...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
September 11, 2026
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Dr. Mohammed Looti
Scales
Influencer Credibility & Authenticity Scale (ICAS)
A comprehensive psychometric review of the Influencer Credibility & Authenticity Scale (ICAS), examining its four...
September 5, 2026
•
Dr. Mohammed Looti
Scales
eWOM Credibility Scale (eWOM-CRED)
A comprehensive academic analysis of the eWOM Credibility Scale (eWOM-CRED), examining its theoretical foundations in...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...
September 5, 2026
•
Dr. Mohammed Looti