Scales
Reciprocity (State)
A comprehensive psychometric guide to the State Reciprocity Scale (Felt Obligation to Reciprocate) utilized by...
# Social Exchange Theory
31 results
Scales
Online Brand Advocacy Scale (OBA)
A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Exchange Orientation of the Organization (EXOR)
The Exchange Orientation of the Organization (EXOR) scale is a 6-item psychometric measurement tool designed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Referral (Negative) (ATRN)
A comprehensive psychometric analysis of the Attitude Toward the Referral (Negative) (ATRN) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Reciprocal Support Scale (RSS)
The Reciprocal Support Scale (RSS) is a 14-item psychometric assessment developed by Silver, Bricker, Pesta,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Exchange Orientation Scale
The Exchange Orientation Scale (EOS), developed by Susan Sprecher (1998), is a psychometric instrument assessing...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Social Benefits) (WOM)
A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Motivations to Volunteer (MTV)
A comprehensive psychometric review of the Motivations to Volunteer (MTV) scale developed by Ram A....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Relationship Investment (Marketer’s Effort) (RI)
A comprehensive psychometric analysis of the Relationship Investment (Marketer's Effort) scale developed by Robert W....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Interpersonal Trust (General) (ITG)
A comprehensive psychometric overview of the Interpersonal Trust (General) (ITG) scale, operationalized by Bansal, Irving,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Preferential Treatment Expectation from Provider (PTEP)
The Preferential Treatment Expectation from Provider (PTEP) scale is a 4-item psychometric tool measuring consumer...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Salesperson Relational Benefits (SRB)
A comprehensive psychometric guide to the Salesperson Relational Benefits (SRB) scale, detailing its theoretical foundations...
September 12, 2026
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Dr. Mohammed Looti