Scales

Warning Prominence in Print Ads (WPIP)

A comprehensive psychometric guide to the Warning Prominence in Print Ads (WPIP) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Consumer Privacy Concern Scale (CPCS)

The Consumer Privacy Concern Scale (CPCS / IUIPC), developed by Malhotra, Kim, and Agarwal (2004),...

September 5, 2026 • Dr. Mohammed Looti