Scales

Self–Brand User Congruence (SBUC)

A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Self-Congruity with Destination Scale (SCDS)

Comprehensive academic overview of the Self-Congruity with Destination Scale (SCDS), examining theoretical foundations, psychometric validity,...

September 6, 2026 • Dr. Mohammed Looti