Scales Destination Personality Scale The Destination Personality Scale (DPS-Dest), created by Yuksel Ekinci and Sameer Hosany, adapts Aaker's brand... September 6, 2026 • Dr. Mohammed Looti
Scales Brand Personality Scale (BPS) A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing... September 5, 2026 • Dr. Mohammed Looti