Scales

Customer Experience Quality (Affective)

The Customer Experience Quality (Affective) scale is a 3-item psychometric measure developed by Liu-Thompkins, Okazaki,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Loyalty to the Service Provider

A comprehensive psychometric guide to the Loyalty to the Service Provider scale, developed by Herhausen...

September 23, 2026 • Dr. Mohammed Looti
Scales

Rapport with Employee (RWE)

The Rapport with Employee (RWE) scale, formulated by Dwayne D. Gremler and Kevin P. Gwinner...

September 17, 2026 • Dr. Mohammed Looti
Scales

Loyalty to the Service Provider (LTTS)

A comprehensive psychometric guide to the Loyalty to the Service Provider (LTTS) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Positive Word-of-Mouth Behaviour (PWOMB)

The Positive Word-of-Mouth Behaviour (PWOMB) scale, developed by Brown, Barry, Dacin, and Gunst (2005), is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Complaint Behaviour (SCBEH)

A comprehensive academic review of the Service Complaint Behaviour (SCBEH) scale developed by Bougie, Pieters,...

September 16, 2026 • Dr. Mohammed Looti
Scales

General Company Commitment (Lemon) (GCCL)

A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attractiveness of Competitors (COMPATT)

A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...

September 16, 2026 • Dr. Mohammed Looti