Scales
Comparative Brand Attitude Scale (CBAS)
An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...
# Semantic Differential
205 results
Scales
Ad Visual Liveliness Scale (AVLS)
Comprehensive academic overview of the Ad Visual Liveliness Scale (AVLS) developed by Jin Kim and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Behavioral Attitude Scale (BAS-Yoon)
A comprehensive academic analysis and psychometric profile of the Behavioral Attitude Scale (BAS-Yoon), evaluating construct...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Arousal Scale (AS-Berger)
A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Personal Involvement Inventory for Advertising (PIIA)
A psychometric review of the Personal Involvement Inventory for Advertising (PIIA) developed by Judith Lynne...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Country Image Scale (CIS-COO)
A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Country-of-Origin Image Scale (COO-Nagashima)
A comprehensive academic psychometric evaluation of the Country-of-Origin Image Scale (COO-Nagashima), detailing its 20 semantic...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
September 5, 2026
•
Dr. Mohammed Looti