Scales

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Behavioural Intention (General) (BIGEN)

A comprehensive psychometric guide to the Behavioural Intention (General) (BIGEN) scale, examining its theoretical origin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Information Credibility (WIC)

A comprehensive psychometric guide to the Website Information Credibility (WIC) scale developed by Shelly Rodgers...

September 16, 2026 • Dr. Mohammed Looti
Scales

High-Technology Product Attitude (HTPA)

A comprehensive psychometric review of the High-Technology Product Attitude (HTPA) scale, an authentic 13-item semantic...

September 16, 2026 • Dr. Mohammed Looti
Scales

Disgust Toward Object (DISG)

The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company Image (General) (COMIMG)

Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand and Category Attitude

The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...

September 16, 2026 • Dr. Mohammed Looti
Scales

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti