Scales

Product Attribute Importance (PATTRIMP)

A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Employee Benevolence

Explore the psychometric foundation of the Service Employee Benevolence (SEB) scale developed by Sirdeshmukh, Singh,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charity Donation Intention (CDI)

A psychometric review of the Charity Donation Intention (CDI) scale, a 3-item semantic differential instrument...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Visual Appeal (PVA)

Comprehensive psychometric review of the Product Visual Appeal (PVA) scale (White et al., 2016), assessing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Luxury Perception

A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...

September 12, 2026 • Dr. Mohammed Looti
Scales

Recycling Attitude (RecycAtt)

A comprehensive psychometric guide to the Recycling Attitude (RecycAtt) scale, a 4-item semantic differential instrument...

September 12, 2026 • Dr. Mohammed Looti