Experiments
The Self-Reference Effect Experiment – T.B. Rogers, N.A. Kuiper, and W.S. Kirker
A comprehensive academic analysis of Rogers, Kuiper, and Kirker's seminal 1977 study on the self-reference...
# Self Reference Effect
3 results
Scales
Advertisement Self-Referencing (ASR)
The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...
September 16, 2026
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Dr. Mohammed Looti
Experiments
Effect Experiment – James Nairne The Self-Reference Effect Experiment – T.B.
A comprehensive academic analysis comparing James Nairne's survival processing paradigm with T.B. Rogers' landmark self-reference...
September 11, 2026
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Dr. Mohammed Looti