Scales
Self-Brand Image Congruence
A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...
# Self-Congruity
9 results
Scales
Attitude Toward the Brand (Social Fit) (ATBR-AM)
A comprehensive psychometric guide to the Attitude Toward the Brand (Social Fit) (ATBR-AM) scale, developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Congruence (Self with Message) (CSMG)
Comprehensive psychometric profile of the Congruence (Self with Message) (CSMG) scale by Styvén, Mariani, and...
September 23, 2026
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Dr. Mohammed Looti
Scales
Congruence (Self with Ad) (CSAD)
A comprehensive psychometric review of the Congruence (Self with Ad) (CSAD) scale, assessing consumer perceived...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Congruence (Self with Brand) (CON)
A psychometric review of the Congruence (Self with Brand) (CON) scale by Breivik and Thorbjørnsen...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Uniqueness Self-Congruence (USC)
A comprehensive academic guide to the Uniqueness Self-Congruence (USC) scale developed by Kaiser, Schreier, and...
September 12, 2026
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Dr. Mohammed Looti
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
September 7, 2026
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Dr. Mohammed Looti
Scales
Self-Congruity with Destination Scale (SCDS)
Comprehensive academic overview of the Self-Congruity with Destination Scale (SCDS), examining theoretical foundations, psychometric validity,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Destination Personality Scale
The Destination Personality Scale (DPS-Dest), created by Yuksel Ekinci and Sameer Hosany, adapts Aaker's brand...
September 6, 2026
•
Dr. Mohammed Looti