Scales
Congruence (Ideal Self with Brand)
The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...
# Self-Congruity Theory
3 results
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Self–Brand User Congruence (SBUC)
A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...
September 12, 2026
•
Dr. Mohammed Looti