Scales

Brand Identification (BRANDID)

Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...

September 16, 2026 • Dr. Mohammed Looti
Scales

Price Expertise Scale

The Price Expertise Scale (PRCEXP) is a 3-item psychometric instrument developed by Kopalle and Lindsey-Mullikin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Expectation Disconfirmation (DISCONF)

A comprehensive psychometric review of the Expectation Disconfirmation (DISCONF) scale formulated by Richard L. Oliver...

September 16, 2026 • Dr. Mohammed Looti
Scales

Political Cynicism (Pinkleton) (POLCYNP)

A comprehensive psychometric guide to the Political Cynicism Scale (POLCYNP) developed by Bruce E. Pinkleton,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Credibility (Expertise) (CREDEXP)

The Credibility (Expertise) (CREDEXP) scale is a validated four-item psychometric instrument developed by Newell and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Coping Strategy (Action) (COPACT)

The Coping Strategy (Action) Scale (COPACT) is a 7-item psychometric instrument developed by Adam Duhachek...

September 16, 2026 • Dr. Mohammed Looti
Scales

Compulsive Buying Tendency (CBT)

The Compulsive Buying Tendency (CBT) scale is an 11-item psychometric instrument developed by Alain d'Astous,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Complexity Perception

Comprehensive psychometric review of the Service Complexity Perception (SCP) scale developed by Burnham, Frels, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Third-Party Complaint Intentions (TPCI)

A psychometric review of the Third-Party Complaint Intentions (TPCI) scale by Jagdip Singh (1988), detailing...

September 16, 2026 • Dr. Mohammed Looti