Scales Price-Based Sales Promotion Attitude (PBSPA) A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et... September 12, 2026 • Dr. Mohammed Looti
Scales Deal Proneness Scale A comprehensive psychometric and theoretical analysis of the Deal Proneness Scale (DPS-Deal) developed by Lichtenstein,... September 6, 2026 • Dr. Mohammed Looti