Scales
Product Usage Affect (Anticipated)
A comprehensive psychometric guide to the Product Usage Affect (Anticipated) scale developed by Lin, MacInnis,...
# Risk as Feelings
2 results
Theories
Risk as Feelings Hypothesis – George Loewenstein, Elke Weber, Christopher Hsee, & Ned Welch
A comprehensive examination of the Risk as Feelings hypothesis proposed by George Loewenstein, Elke Weber,...
September 12, 2026
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Dr. Mohammed Looti