Scales
Loyalty Program Perceived Value (LPPV)
A psychometric review of the Loyalty Program Perceived Value (LPPV) scale (Yi & Jeon, 2003),...
# Reward Systems
3 results
Scales
Loyalty Program Preference
A comprehensive psychometric overview of the Loyalty Program Preference (LPP) scale developed by Yi &...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Conditioned Place Preference Experiment – Anthony Phillips and Fibiger
A comprehensive academic analysis of the Conditioned Place Preference (CPP) experiment developed by Anthony Phillips...
September 16, 2026
•
Dr. Mohammed Looti