Scales
Knowledge of Fair Trade Certification
The Knowledge of Fair Trade Certification scale is a psychometric instrument designed to assess consumers'...
# Retail Pricing
7 results
Scales
Refund Claim Likelihood (RCL)
Comprehensive academic overview of the Refund Claim Likelihood (RCL) scale developed by Monika Kukar-Kinney and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price Perception (Store Comparison) (PP)
A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Low Price Guarantee Focus (Protection) (LPGF)
A comprehensive academic analysis of the Low Price Guarantee Focus (Protection) (LPGF) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Low Price Guarantee Focus (Information) (LPGF)
A comprehensive academic analysis of the Low Price Guarantee Focus (Information) (LPGF) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
September 11, 2026
•
Dr. Mohammed Looti