Scales
Perceived Producer Accountability
A comprehensive academic analysis of the Perceived Producer Accountability scale developed by Fuchs, Kaiser, Schreier,...
# Retail Marketing
12 results
Scales
New Information Affecting the Decision
A comprehensive academic analysis of the New Information Affecting the Decision scale (Hochstein et al.,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company’s Communications Scale (ATCC)
The Attitude Toward the Company's Communications Scale (ATCC) is a psychometrically validated three-item, 7-point Likert-type...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Sales Promotion Scepticism (SPSK)
The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Low Price Claim (Self-Serving) (ATSS)
The Attitude Toward the Low Price Claim (Self-Serving) (ATSS) scale is a 5-item psychometric instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Store Atmosphere (Pleasant) (SAP)
The Store Atmosphere (Pleasant) (SAP) scale, developed by Wi-Suk Kwon and Sharron J. Lennon (2009),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Shopping Identification (SI)
A comprehensive academic psychometric profile of the Shopping Identification (SI) scale, developed by Guiry, Mägi,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Repurchase Intention (RI)
A comprehensive academic psychometrics review of the 3-item Repurchase Intention (RI) scale developed by Sujay...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Budget Constraints (BC)
The Budget Constraints (BC) scale, developed by Joel E. Urbany, Peter R. Dickson, and Rosemary...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Inspiration – Activation (Inspired By) (CIA)
A comprehensive guide to the Customer Inspiration – Activation (Inspired By) (CIA) scale developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
E-Retailer Customer Service Quality (ERCSQ)
Comprehensive academic overview of the E-Retailer Customer Service Quality (ERCSQ) scale developed by Markus Blut...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Store Image Scale (SIS)
A comprehensive academic analysis of the Store Image Scale (SIS), developed from Jay D. Lindquist's...
September 6, 2026
•
Dr. Mohammed Looti