Scales
Cross-Buying Likelihood
The Cross-Buying Likelihood scale is a 3-item psychometric measure developed by Burchett, Murtha, and Kohli...
# relationship marketing
46 results
Scales
Relationship Quality
A comprehensive academic profile of the 9-item Relationship Quality scale developed and validated by Henderson,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Loyalty to the Agent
A psychometric review of the Loyalty to the Agent scale, examining its theoretical framework, structural...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Attachment Anxiety Scale (CATANX)
A comprehensive psychometric guide to the Customer Attachment Anxiety Scale (CATANX), exploring its theoretical foundation...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Informal Ties Scale (Customer–Employee) (INFTI)
A comprehensive psychometric review of the Informal Ties Scale (Customer–Employee) (INFTI) developed by Homburg, Klarmann,...
September 18, 2026
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Dr. Mohammed Looti
Scales
Perceived Customer Uncertainty Scale (Downsizing) (PCU-D)
A comprehensive psychometric guide to the Perceived Customer Uncertainty Scale (Downsizing) (PCU-D) developed by Homburg,...
September 18, 2026
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Dr. Mohammed Looti
Scales
Anticipated Expansion of Purchases Scale (AEP)
A comprehensive guide to the Anticipated Expansion of Purchases Scale (AEP), measuring a buying organization's...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Privacy-Motivated Switching Behaviour Scale (PMSB)
The Privacy-Motivated Switching Behaviour Scale (PMSB) is a psychometrically validated 3-item instrument measuring customer defection...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Trust (Data Context) Scale (CTD)
A comprehensive psychometric guide to the Cognitive Trust (Data Context) Scale (CTD), examining its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Trust in Brand (TIB)
An exhaustive academic analysis of Chaudhuri and Holbrook's (2001) Trust in Brand (TIB) scale, covering...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Retaliatory Behavior (Avoidance) (RB)
A psychometric review of the Retaliatory Behavior (Avoidance) (RB) scale developed by Grégoire, Tripp, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Relationship Investment (Marketer’s Effort) (RI)
A comprehensive psychometric analysis of the Relationship Investment (Marketer's Effort) scale developed by Robert W....
September 17, 2026
•
Dr. Mohammed Looti