Scales
Tie Strength (TS)
The Tie Strength (TS) scale, operationalized in consumer psychology and services marketing by Vikas Mittal,...
# Relational Marketing
5 results
Scales
Loyalty to Employee vs. Company (LTEV)
Comprehensive academic overview of the Loyalty to Employee vs. Company (LTEV) scale developed by Melnyk,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Service Provider Empathy Quality (SPEQ)
The Service Provider Empathy Quality (SPEQ) scale is a 6-item psychometric measurement tool developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Interpersonal Tie Strength (ITS)
A comprehensive academic overview of the Interpersonal Tie Strength (ITS) scale developed by Umashankar, Ward,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer-to-Customer Social Bond Scale (C2CSBS)
Comprehensive academic profile and psychometric evaluation of the Customer-to-Customer Social Bond Scale (C2CSBS), developed by...
September 11, 2026
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Dr. Mohammed Looti