Scales Skepticism Toward Price Information in Ad (STPI) A comprehensive psychometric review of the Skepticism Toward Price Information in Ad (STPI) scale, developed... September 17, 2026 • Dr. Mohammed Looti
Scales Pricing Tactic Persuasion Knowledge Scale The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by... September 11, 2026 • Dr. Mohammed Looti