Scales

Reciprocity (State)

A comprehensive psychometric guide to the State Reciprocity Scale (Felt Obligation to Reciprocate) utilized by...

September 23, 2026 • Dr. Mohammed Looti
Scales

Exchange Orientation Scale

The Exchange Orientation Scale (EOS), developed by Susan Sprecher (1998), is a psychometric instrument assessing...

September 18, 2026 • Dr. Mohammed Looti
Scales

Social Relationship Scale (SRS)

A comprehensive psychometric review and complete operational instrument for the Social Relationship Scale (SRS) developed...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer–Company Exchange Equity (CCEE)

A comprehensive psychometric guide to the Customer–Company Exchange Equity (CCEE) scale, developed by Blanchard, Carlson,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Website Content Utility Scale

A comprehensive psychometric review of the Website Content Utility Scale (WCUS), developed by Schumann, von...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Gratitude Scale (CGS-Rel)

The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...

September 7, 2026 • Dr. Mohammed Looti