Scales

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Rated Product Evaluation

The Rated Product Evaluation scale is a validated 3-item psychometric measure introduced by Derick F....

September 24, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-S)

A comprehensive psychometric guide to the Product Purchase Interest (PPI-S) scale, assessing consumer purchase intentions...

September 23, 2026 • Dr. Mohammed Looti
Scales

Retail Store Patronage Intention

A comprehensive psychometric review of the Retail Store Patronage Intention (RSPI) scale developed by Baker,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Purchase Likelihood (PL)

A comprehensive academic psychometric analysis of the Purchase Likelihood (PL) scale, a 3-item semantic differential...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Product Purchase Intention Scale

The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Social Commerce Intention Scale

A comprehensive academic evaluation of the Social Commerce Intention Scale (SCI), reviewing its psychometric properties,...

September 5, 2026 • Dr. Mohammed Looti