Scales

Dimensions of Religious Ideology

A comprehensive academic analysis of the Dimensions of Religious Ideology Scale (DRIS) developed by Snell...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Distinctiveness (BD)

The Brand Distinctiveness (BD) scale, developed by Mita Sujan and James R. Bettman (1989), is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Duke University Religion Index (DUREL)

A comprehensive academic guide to the Duke University Religion Index (DUREL), reviewing its psychometric properties,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Community Interest (BCI)

Comprehensive academic overview of the Brand Community Interest (BCI) scale developed by John W. Schouten,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Faith Development Scale

A psychometric review of the Faith Development Scale (Barnes, Doyle, & Johnson, 1989), assessing Fowler's...

September 17, 2026 • Dr. Mohammed Looti
Scales

Betrayal

The Betrayal (BET) scale is a validated three-item psychometric measure developed by Yany Grégoire and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Faith in People Scale

The Faith in People Scale (FPS), developed by Morris Rosenberg in 1956 and 1957, is...

September 17, 2026 • Dr. Mohammed Looti
Scales

Betrayal (BET)

A comprehensive academic guide to the Betrayal (BET) scale by Bardhi, Price, and Arnould (2005),...

September 17, 2026 • Dr. Mohammed Looti
Scales

Faith Maturity Scale (FMS)

The Faith Maturity Scale (FMS), developed by Benson, Donahue, and Erickson (1993), is a premier...

September 17, 2026 • Dr. Mohammed Looti
Scales

Behavioral Control

A comprehensive psychometric review of the Behavioral Control Scale developed by Michael K. Hui and...

September 17, 2026 • Dr. Mohammed Looti
Scales

False Self Scale-Relationship with God

The False Self Scale-Relationship with God (FSS-RG) is a 7-item psychometric instrument evaluating relational inauthenticity,...

September 17, 2026 • Dr. Mohammed Looti