Scales

People in General Scale

A comprehensive academic analysis of the People in General Scale (PIGS; Banta, 1961), evaluating social...

September 17, 2026 • Dr. Mohammed Looti
Scales

Perceived Competence Scales

The Perceived Competence Scales (PCS) are validated 4-item instruments grounded in Self-Determination Theory that measure...

September 17, 2026 • Dr. Mohammed Looti
Scales

Spontaneity of the Activity (SOTA)

The Spontaneity of the Activity (SOTA) scale, developed by Michael Guiry, Anne W. Mägi, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Sophistication (SOP)

The Sophistication (SOP) scale is a psychometric dimension of Jennifer L. Aaker's Brand Personality Framework...

September 17, 2026 • Dr. Mohammed Looti
Scales

Perceived Sociocultural Pressure Scale

The Perceived Sociocultural Pressure Scale (PSPS), developed by Eric Stice (2001, 2002), is a 10-item...

September 17, 2026 • Dr. Mohammed Looti
Scales

Sophistication (SOP)

The Sophistication (SOP) scale is a three-item semantic differential measure developed by Aradhna Krishna and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Personal Resource Questionnaire

A comprehensive psychometric guide to the Personal Resource Questionnaire (PRQ85-Part 2), covering its theoretical framework,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Personal Value Scales (PVS)

A comprehensive psychometric guide to the Personal Value Scales (PVS) developed by William A. Scott...

September 17, 2026 • Dr. Mohammed Looti