Scales

Confidence (General) (CONF)

The Confidence (General) (CONF) Scale is an authoritative four-item psychometric instrument developed by Briñol, Petty,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Complexity of Calculation Task (CXCL)

A comprehensive academic analysis of the Complexity of Calculation Task (CXCL) scale developed by Van...

September 18, 2026 • Dr. Mohammed Looti
Scales

Commitment to the Brand (CTBR)

Comprehensive academic overview of the Commitment to the Brand (CTBR) scale developed by Yoo, Donthu,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Relational Pursuit Scale

The Relational Pursuit Scale (RPS), developed by Cupach and Spitzberg, is a comprehensive 28-item psychometric...

September 18, 2026 • Dr. Mohammed Looti
Scales

Cart Abandonment Frequency (CARF)

A psychometric review of the Cart Abandonment Frequency (CARF) scale developed by Monika Kukar-Kinney and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Relationship Change Scale (RCS)

The Relationship Change Scale (RCS), developed by Stephen P. Schlein and Bernard G. Guerney Jr....

September 18, 2026 • Dr. Mohammed Looti