Scales

Brand Affection

The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Shame

A psychometric review of the State Shame scale, evaluating how individuals experience acute humiliation, degradation,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response to the Ad

An in-depth academic review of the Negative Affective Response to the Ad scale, examining its...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Judgment Anxiety

A comprehensive psychometric guide to the State Judgment Anxiety scale, assessing acute evaluative apprehension, subjective...

September 24, 2026 • Dr. Mohammed Looti
Scales

Obligatory Exercise Questionnaire (OEQ)

A comprehensive academic and psychometric review of the Obligatory Exercise Questionnaire (OEQ) developed by Linda...

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Anticipatory Feelings

A psychometric review of the Positive Anticipatory Feelings scale developed by Mukherjee, Smith, and Burton...

September 24, 2026 • Dr. Mohammed Looti
Scales

Physical Appearance Comparison Scale (PACS)

A comprehensive psychometric evaluation of the Physical Appearance Comparison Scale (PACS), exploring its theoretical foundation...

September 24, 2026 • Dr. Mohammed Looti