Scales

Website Interactivity (Communication) (WI)

A comprehensive psychometric analysis of the Website Interactivity (Communication) (WI) scale developed by Yuping Liu...

September 17, 2026 • Dr. Mohammed Looti
Scales

Usage Clarity

The Usage Clarity (UC) scale, developed by Beibei Dong, Kenneth R. Evans, and Shaoming Zou...

September 17, 2026 • Dr. Mohammed Looti
Scales

Repurchase Intention (RI)

A comprehensive academic guide and psychometric review of the Repurchase Intention (RI) scale operationalized by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Fit (Brand/Endorser) (FIT)

A comprehensive academic analysis of the Fit (Brand/Endorser) (FIT) scale, a 3-item semantic differential psychometric...

September 17, 2026 • Dr. Mohammed Looti
Scales

Endorser Similarity (ES)

A comprehensive academic analysis of the Endorser Similarity (ES) scale developed by Lawrence Feick and...

September 17, 2026 • Dr. Mohammed Looti
Scales

In-Store Shopping Distraction (ISD)

A comprehensive academic psychometric profile of the In-Store Shopping Distraction (ISD) scale developed by Grewal...

September 16, 2026 • Dr. Mohammed Looti
Scales

Comparative Brand Attitude Scale (CBAS)

An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...

September 12, 2026 • Dr. Mohammed Looti